All Hail "Canada's New Government"!

“Canada’s New Government is committed to the swift return of duty deposits to individual softwood producers, and to a level playing field for all companies benefiting from the Agreement we have signed with the United States,” said Minister Emerson.("Canada's New Government Delivers a Plan to Return Billions to Canadian Softwood Producers", September 13, 2006)“The new Expenditure Management System will make responsible spending the norm for how Canada’s New Government does business. It will require that all new and existing programs go through a systematic and rigorous examination. This will ensure that this Government only approves funds that are actually needed to achieve measurable results in a way that is effective, and provides value for money on behalf of Canadians.” Backgrounder - Effective Spending, September 26, 2006http://www.tbs-sct.gc.ca/media/nr-cp/2006/0925_e.asp

"New" governments that engage in branding gimmicks get old really fast.